‘Article 370‘, the political drama featuring Yami Gautam and Priyamani in lead roles, has raked in decent business at the Indian box office. The film collected Rs 6.12 crore on its first day and Rs 9.08 crore on its second day, taking its total box office collections to Rs 15.20 crore as of its first Saturday, according to film critic and trade analyst Taran Adarsh.
Taran Adarsh predicts the movie is likely to make a little over Rs 25 crore on its opening weekend. He called this an “excellent result for a film with controlled costs.” Taran Adarsh said, “Article 370 is sure to spring a bigger surprise on Day 3 [will be great if it hits double digits], but, conservatively speaking, Rs 25.50 crore total in its opening weekend *cannot be ruled out, which is an EXCELLENT RESULT for a film with controlled costs,”.
| Day | Box Office Collection |
|---|---|
| Day 1 | ₹5.9 crore |
| Day 2 | ₹7.4 crore |
| Day 3 | ₹9.50 crore |
| Total | ₹22.8 crore |
Article 370 Box Office Collection
‘Article 370’ earned Rs 5.90 crore on Friday and after a jump of 27 percent on Saturday, the film added Rs 7.5 crore to its total. ‘Article 370’ stands at a total collection of Rs 13 crore in two days. The film had an overall occupancy of 26.58 percent on February 24, 2024.
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Prime Minister’s Endorsement
Meanwhile, Prime Minister Narendra Modi also referred to the film while addressing a gathering in Jammu. He said, “I have heard that a film on Article 370 is going to be released this week… It is a good thing as it will help people in getting correct information.”
Reacting to Modi’s comments, Yami Gautam said on Instagram: “It is an absolute honour to watch PM @narendramodi ji talk about #Article370 movie. My team and I really hope that we all exceed your expectations in bringing this incredible story to the screen!”
Article 370 Reviews
On February 23, the film opened to positive reviews from critics and moviegoers alike. Yami Gautam and Priya Mani garnered widespread praise for their strong performances in the film.
India Today‘s review highlighted: “If there is a note of victory for the team, it definitely comes from the actors’ performances. The two women in power and shouldering most of the job, Priya Mani and Yami Gautam make an impact. Priya Mani as the joint secretary of the PMO emerges as the brain behind getting the special status abrogated from Kashmir. Yami, the woman with a tragic past, is the usual ‘arrogant’ officer on duty like most heroes in Bollywood are.”
Film critic Sumit Kadel said on X, “The film’s superlative action sequences, background music, and the Home Minister’s speech in Parliament are major high points that elevate the overall experience. In conclusion, Article 370 is a gripping and impactful movie that is sure to resonate with audiences. With its high standards of filmmaking and powerful performances, it is bound to be a big success at the box office.”
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Article 370 Story
The film is based on terrorism and corruption in Jammu and Kashmir. Yami plays the role of an intelligence officer. The trailer of the film depicted the emergence of terrorism in the region, with radicals seeking to seize control of the area.
Yami’s character joined the NIA and is given free rein to carry out a mission in Kashmir. The government has also promised to eliminate Article 370 at whatever cost. Apart from Yami, the film also stars Priyamani, Arun Govil, and Kiran Karmarkar in lead roles.
With its gripping storyline, powerful performances, and positive reviews, ‘Article 370‘ is poised for success at the box office. The film’s impressive opening weekend collection and the support from Prime Minister Narendra Modi indicate a promising future for this political drama.
